Top Motorcycle Brands 3 months ago

When choosing a motorcycle, selecting the right brand is critical to finding a ride that fits your lifestyle and performance needs. From cruisers and sportbikes to adventure motorcycles, the top brands offer models that appeal to riders of all kinds.

In this guide, we’ll take a closer look at some of the leading and largest motorcycle manufacturers worldwide, known for their innovation, quality, and rider satisfaction. Whether you’re a motorcycle enthusiast or just starting, understanding what sets these brands apart can help you decide when to hit the road.

Keep reading to discover the best motorcycle brands in the world, their standout models, and what makes each one a top choice for riders.

Key Takeaways:

• Motorcycles have gained popularity over the last ten years as an affordable mode of transportation. Whether you are seeking a classic ride or a budget-friendly alternative, there’s sure to be a brand that meets your needs.
• When choosing between the best motorcycle brands, consider the type of motorcycle you are looking for, your budget, and your desired features.
• Sherpa Auto Transport provides top-notch motorcycle shipping nationwide to transport your bike safely and reliably.

In This Review:

• Overview of the Motorcycle Industry
• Things to Consider When Choosing a Motorcycle Brand
• Best Motorcycle Brands
• Style-Focused Brands
• Reliable and Durable Brands
• Top Motorcycle Brands FAQs

Overview of the Motorcycle Industry

The motorcycle industry is dynamic and diverse, catering to many riders, from casual commuters to dedicated enthusiasts. The industry has seen steady growth in recent years, driven by the demand for more fuel-efficient transportation and the rising popularity of adventure and electric motorcycles.

According to a 2023 report, the global motorcycle market was valued at approximately $119 billion in 2021 and is expected to reach $156 billion by 2028.

Brands like Harley-Davidson, Honda, and Yamaha dominate the market with diverse offerings, from cruisers to sportbikes. At the same time, electric motorcycle brands like Zero and Energica are making waves with eco-conscious riders.

The industry is also responding to emerging trends, such as the rise in motorcycle tourism and the increasing appeal of retro and custom bikes. The pandemic also sparked renewed interest in motorcycling, as it offers a solo mode of transportation that limits contact with others.

With an expanding global audience, the motorcycle industry is set to continue evolving, meeting the needs of traditional riders while embracing new technologies and markets.

Tip: After purchasing a new bike, many motorcycle enthusiasts opt to donate their motorcycles to charity. Read our guide for more information.

Things to Consider When Choosing a Motorcycle Brand

When choosing a motorcycle brand, it’s essential to consider several factors that will affect your riding experience, style, and safety. Different brands specialize in various types of motorcycles, so understanding the major categories and what each brand offers can help you make the right choice.

Type of Motorcycle

One of the first things to consider is the type of motorcycle that suits your needs and riding preferences. The main categories are:

• Touring Bikes: Ideal for long-distance rides, touring bikes offer comfort, storage, and endurance for extended trips. Brands like Harley-Davidson and BMW are known for producing top-tier touring bikes like the Harley-Davidson Road Glide and BMW K1600GT. These bikes often come with larger engines, comfortable seating, and advanced navigation systems, making them perfect for cross-country adventures.
• Sportbikes: Built for speed and agility, sportbikes focus on performance and often feature a more aggressive riding posture. Brands like Yamaha and Ducati dominate this segment, with models like the Yamaha YZF-R1 and Ducati Panigale V4 offering high horsepower and excellent handling on twisty roads. High-performance sports bikes are favored by riders who prioritize speed and precision.
• Cruisers: Known for their low seat height and relaxed riding position, cruisers are ideal for casual, everyday riding. Harley-Davidson and Indian Motorcycle excel in this category, providing classic designs that appeal to those who love a traditional, laid-back riding experience.
• Adventure and Dual-Sport: If you enjoy on- and off-road riding, brands like KTM and Honda offer dual-sport and adventure bikes, such as the KTM 1290 Super Adventure and Honda Africa Twin. These bikes are designed to handle a variety of terrains, from highways to dirt trails, making them a versatile choice.

Brand Reputation and Reliability

Consider the brand’s reputation and reliability in the industry. For instance, Honda is well-known for its durability and low maintenance, while Kawasaki often produces powerful, reliable sportbikes. BMW motorcycles are praised for their advanced technology and build quality but may incur higher maintenance costs.

Cost and Maintenance

Different brands come with varying price points and maintenance needs. Japanese brands like Honda and Suzuki are often more affordable and easier to maintain. In contrast, European brands like Ducati and Triumph can be more expensive due to their specialized components and service requirements.

Technology and Features

Modern motorcycles are equipped with various advanced features, such as ABS, traction control, and customizable riding modes. Brands like BMW and KTM lead the industry in integrating cutting-edge technology into their bikes, offering features such as electronic suspension adjustment and GPS systems.

By considering the type of motorcycle that fits your needs and the reputation, cost, and technology offered by different brands, you can make an informed decision that enhances your riding experience.

Best Motorcycle Brands

Ducati

Ducati is an Italian manufacturer known for its high-performance motorcycles that combine advanced technology with iconic Italian style.

Pros:

Ducati is synonymous with high-performance motorcycles, particularly in the sportbike category. Known for their stylish designs and incredible power, Ducati bikes like the Panigale V4 deliver top-tier performance on the road and track.

Ducati motorcycles often feature cutting-edge technology, including advanced electronics, adjustable suspension, and multiple riding modes. Their unique design and Italian craftsmanship also set them apart as a premium brand, which appeals to enthusiasts who value exclusivity.

Cons:

The premium price tag can be a barrier for some riders, as Ducati bikes are more expensive to purchase and maintain. Additionally, their performance-oriented nature might not appeal to beginners or those seeking a more relaxed riding experience.

Maintenance and parts for Ducati motorcycles can be costly, and dealerships may not be as widespread in certain regions.

Kawasaki

Kawasaki is a Japanese brand known for its broad lineup of motorcycles, ranging from beginner-friendly options to high-performance sportbikes.

Pros:

Kawasaki is a trusted name in the sportbike world, offering reliable performance across a wide range of models, such as the Ninja ZX-10R. The brand is known for delivering exceptional speed, handling, and value, making it a popular choice among amateur and experienced riders. Kawasaki also has an expansive lineup, making it accessible to many riders.

Cons:

While Kawasaki bikes are highly reliable and affordable, they may lack European competitors’ premium features or luxury feel. Some riders also find Kawasaki’s designs less sophisticated than those of brands like Ducati or BMW. The emphasis on performance might not appeal to those seeking a more relaxed, comfort-oriented ride.

BMW Motorrad

BMW Motorrad is the motorcycle division of the renowned German automaker BMW, famous for its innovative engineering and adventure-touring bikes.

Pros:

BMW Motorrad offers a range of advanced motorcycles, like the popular BMW R 1250 GS, which excels in adventure and touring categories. Their bikes have cutting-edge features such as ABS, traction control, and adjustable suspension, providing a smooth and safe riding experience.

BMW is also known for its long-distance touring capabilities, making it a preferred choice for cross-country riders.

Cons:

BMW motorcycles tend to be more expensive than their competitors in terms of purchase price and ongoing maintenance. Additionally, their bikes are often heavier, which may not appeal to riders looking for lighter, more agile motorcycles. BMW’s focus on technology also means higher potential repair costs.

Yamaha

Yamaha is a versatile Japanese brand known for producing a wide range of motorcycles, from beginner models to performance sportbikes.

Pros:

Yamaha’s lineup, including models like the YZF-R1, offers reliable, affordable options for all riders. Yamaha motorcycles are known for their longevity, easy maintenance, and good performance across various categories, such as cruisers, sportbikes, and off-road bikes.

Yamaha’s broad dealer network and parts availability make their motorcycles accessible and convenient to own.

Cons:

Although Yamaha delivers reliable performance, the brand may lack some of the premium finishes and features that European manufacturers offer. Their cruiser models, for example, are often overshadowed by brands like Harley-Davidson, which have a more substantial legacy in that category. For riders seeking top-tier luxury or design, Yamaha may not be the first choice​.

Aprilia

Aprilia is an Italian motorcycle brand that produces high-performance sportbikes with a strong racing heritage.

Pros:

Aprilia is highly regarded for its lightweight and agile sportbikes, such as the RSV4. The brand combines Italian craftsmanship with advanced technology, making its motorcycles a top choice for riders looking for speed and precision. Aprilia’s racing background ensures its motorcycles have top-tier electronics and performance features.

Cons:

Aprilia’s bikes are priced at a premium compared to Japanese brands, and maintenance can be more expensive due to the brand’s specialized nature. Additionally, the limited dealership network can make parts and services more difficult to find, particularly in regions outside of Europe.

Harley-Davidson

Harley-Davidson is one of the most iconic American motorcycle brands, renowned for its cruisers and touring motorcycles.

Pros:

Harley-Davidson offers a range of heavyweight cruisers and touring bikes, like the Harley-Davidson Street Glide, known for their timeless style and comfort on long rides. The brand is celebrated for its powerful V-twin engines and highly customizable options.

Harley-Davidson’s strong community and global network make it a top choice for riders looking to join a vibrant riding culture.

Cons:

Harley-Davidson bikes tend to be heavier and more expensive than many other brands, which may deter new riders. Focusing on cruisers and touring bikes may also limit their appeal to those looking for sportier or more versatile motorcycles. Additionally, maintenance costs can be higher than those for Japanese brands.

Indian Motorcycles

Indian Motorcycles is a classic American brand that focuses on powerful cruisers and touring bikes.

Pros:

Indian Motorcycles, with models like the Indian Scout, offer a modern blend of retro styling and powerful performance. The brand is particularly favored for its smooth, comfortable rides and its classic American design.

Indian’s recent resurgence has brought modern technology to their bikes, such as ride modes and touchscreen displays, without sacrificing the vintage appeal.

Cons:

Indian bikes are expensive, and like Harley-Davidson, they cater more to the cruiser and touring market, which might not suit every rider’s preferences. The dealership network is not as widespread as Harley-Davidson’s, which can make finding parts and services a challenge.

Triumph Motorcycles

Triumph is a British motorcycle brand known for producing retro-inspired roadsters, adventure bikes, and sportbikes.

Pros:

Triumph’s versatile lineup includes popular models like the Bonneville and the Tiger 900, offering a mix of performance, style, and comfort. Triumph motorcycles combine modern technology with classic British styling, making them attractive to riders who appreciate both aesthetics and functionality. The brand’s adventure bikes are highly regarded for their off-road capabilities and touring performance.

Cons:

Triumph motorcycles can be more expensive than their Japanese competitors, and parts may be harder to find in some regions, leading to higher maintenance costs. While their lineup is versatile, Triumph might not excel in any single category compared to more specialized brands like Ducati or Harley-Davidson.

Royal Enfield

Royal Enfield is one of the oldest motorcycle brands, offering affordable and straightforward motorcycles with a retro flair.

Pros:

Known for its simplicity and affordability, Royal Enfield offers models like the Royal Enfield Classic 350, which appeal to riders who want a vintage look and straightforward mechanics. The brand’s motorcycles are easy to maintain, making them ideal for both new riders and those who prefer a less complicated machine.

Royal Enfield has a strong presence in markets like India, where it is a household name for durable, everyday motorcycles.

Cons:

Royal Enfield bikes tend to have smaller engines and fewer advanced features compared to other brands. Their lower power and basic design might not appeal to riders looking for high-performance or modern technology. They are better suited for short-distance rides than for long-distance touring.

Benelli

Benelli is an Italian motorcycle brand known for offering affordable yet stylish motorcycles with a European design.

Pros:

Benelli motorcycles, like the Benelli TNT 600, are known for providing good performance at a relatively low price point. The brand’s bikes often feature attractive Italian designs and are lighter and more accessible than many of their European counterparts.

Benelli’s affordable pricing makes it a great entry point for riders looking for European flair without the high costs.

Cons:

Benelli bikes may not have the same build quality or performance as more expensive European brands like Ducati or BMW. The brand’s service network is smaller, and parts can be more difficult to source, particularly outside of Europe. Benelli’s reputation for reliability is also not as strong as some of its competitors.

Style-Focused Brands

• Harley-Davidson is an American motorcycle manufacturer known for its classic and iconic motorcycles that are deeply rooted in American motorcycle culture.
• Indian Motorcycle is an American motorcycle manufacturer known for its vintage-style motorcycles and has a global presence.
• Triumph Motorcycles is a British motorcycle manufacturer known for its modern classic bikes and adventure bikes.
• Royal Enfield is an Indian motorcycle manufacturing brand known for its rugged and affordable motorcycles with a classic design.
• Benelli is an Italian motorcycle company known for its distinctive and avant-garde motorcycles.

Reliable and Durable Brands

• Honda Motorcycles is the motorcycle division of Honda Motor Company, a Japanese multinational corporation known for producing a wide range of vehicles and engines.
• Suzuki is a Japanese motorcycle manufacturer known for its quality machines in every major motorcycle category.
• KTM is an Austrian motorcycle manufacturer known for its high-performance off-road, racing, dual-sport, and street bikes.
• BMW Motorrad is a German motorcycle manufacturer known for its high-quality bikes with excellent performance and handling.
• Yamaha is a Japanese motorcycle manufacturer known for its reliable and affordable small-capacity motorcycles.

Top Motorcycle Brands FAQs