When choosing a motorcycle, selecting the right brand is critical to finding a ride that fits your lifestyle and performance needs. From cruisers and sportbikes to adventure motorcycles, the top brands offer models that appeal to riders of all kinds.
In this guide, we’ll take a closer look at some of the leading and largest motorcycle manufacturers worldwide, known for their innovation, quality, and rider satisfaction. Whether you’re a motorcycle enthusiast or just starting, understanding what sets these brands apart can help you decide when to hit the road.
Key Takeaways:
- Motorcycles have gained popularity over the last ten years as an affordable mode of transportation. Whether you are seeking a classic ride or a budget-friendly alternative, there’s sure to be a brand that meets your needs.
- When choosing between the best motorcycle brands, consider the type of motorcycle you are looking for, your budget, and your desired features.
- Sherpa Auto Transport provides top-notch motorcycle shipping nationwide to transport your bike safely and reliably.
In This Guide:
- Best Motorcycle Brands of 2025
- Motorcycle Industry Trends
- Best Motorcycle Brands
- Things to Consider When Choosing a Motorcycle Brand
- Stylish Motorcycle Brands
- Reliable and Durable Motorcycle Brands
- Top Motorcycle Brands FAQs
Best Motorcycle Brands of 2025
The motorcycle world is more exciting than ever in 2025, with iconic manufacturers and rising stars competing to deliver the ultimate riding experience. You may be drawn to the timeless appeal of Harley-Davidson cruisers, the cutting-edge technology of Ducati sportbikes, or the rugged versatility of BMW adventure bikes, there’s a brand to match every rider’s personality and passion.
Electric motorcycle brands like Zero and Energica continue to disrupt the industry, offering sustainable options without sacrificing performance. As brands push the boundaries of style, innovation, and engineering, the year 2025 solidifies itself as a thrilling era for motorcycle enthusiasts worldwide.
Check out this guide on Buying Used Motorcycles
Motorcycle Industry Trends
The motorcycle industry is dynamic and diverse, catering to many riders, from casual commuters to dedicated enthusiasts. The industry has seen steady growth in recent years, driven by the demand for more fuel-efficient transportation and the rising popularity of electric motorcycles.
According to a 2023 report, the global motorcycle market was valued at approximately $119 billion in 2021 and is expected to reach $156 billion by 2028. Brands like Harley-Davidson, Honda, and Yamaha dominate the market with diverse offerings, from cruisers to sportbikes. At the same time, electric motorcycle brands like Zero and Energica are making waves with eco-conscious riders.
The industry is also responding to emerging trends, such as the rise in motorcycle tourism and the increasing appeal of retro and custom bikes. The pandemic also sparked renewed interest in motorcycling, as it offers a solo mode of transportation that limits contact with others. With an expanding global audience, the motorcycle industry is set to continue evolving, meeting the needs of traditional riders while embracing new technologies and markets.
Tip: After purchasing a new bike, many motorcycle enthusiasts opt to donate their motorcycles to charity. Read our guide for more information.
Best Motorcycle Brands
Ducati
Ducati is an Italian manufacturer known for its high-performance motorcycles that combine advanced technology with iconic Italian style.
Pros:
Ducati is synonymous with high-performance motorcycles, particularly in the sportbike category. Known for their stylish designs and incredible power, Ducati bikes like the Panigale V4 deliver top-tier performance on the road and track.
Ducati motorcycles often feature cutting-edge technology, including advanced electronics, adjustable suspension, and multiple riding modes. Their unique design and Italian craftsmanship also set them apart as a premium brand, which appeals to enthusiasts who value exclusivity.
Cons:
The premium price tag can be a barrier for some riders, as Ducati bikes are more expensive to purchase and maintain. Additionally, their performance-oriented nature might not appeal to beginners or those seeking a more relaxed riding experience.
Maintenance and parts for Ducati motorcycles can be costly, and dealerships may not be as widespread in certain regions.
What Makes It Special?
Ducati blends Italian design excellence with race-inspired performance. Its bikes, such as the Panigale V4, are equipped with advanced aerodynamics, powerful engines, and premium materials. The brand’s heritage in MotoGP influences its cutting-edge electronics and riding precision, making it a top choice for speed lovers.
Kawasaki
Kawasaki is a Japanese brand known for its broad lineup of motorcycles, ranging from beginner-friendly options to high-performance sportbikes.
Pros:
Kawasaki is a trusted name in the sportbike world, offering reliable performance across a wide range of models, such as the Ninja ZX-10R. The brand is known for delivering exceptional speed, handling, and value, making it a popular choice among amateur and experienced riders. Kawasaki also has an expansive lineup, making it accessible to many riders.
Cons:
While Kawasaki bikes are highly reliable and affordable, they may lack European competitors’ premium features or luxury feel. Some riders also find Kawasaki’s designs less sophisticated than those of brands like Ducati or BMW. The emphasis on performance might not appeal to those seeking a more relaxed, comfort-oriented ride.
What Makes It Special?
Kawasaki is celebrated for its consistent performance and value. It is known for the legendary Ninja series, it combines accessible pricing with high power output and reliable handling. Kawasaki is also a leader in supercharged motorcycles, offering models like the Ninja H2 that redefine speed and performance.
BMW Motorrad
BMW Motorrad is the motorcycle division of the renowned German automaker BMW, famous for its innovative engineering and adventure-touring bikes.
Pros:
BMW Motorrad offers a range of advanced motorcycles, like the popular BMW R 1250 GS, which excels in adventure and touring categories. Their bikes have cutting-edge features such as ABS, traction control, and adjustable suspension, providing a smooth and safe riding experience. BMW is also known for its long-distance touring capabilities, making it a preferred choice for cross-country riders.
Cons:
BMW motorcycles tend to be more expensive than their competitors in terms of purchase price and ongoing maintenance. Additionally, their bikes are often heavier, which may not appeal to riders looking for lighter, more agile motorcycles. BMW’s focus on technology also means higher potential repair costs.
What Makes It Special?
BMW Motorrad exemplifies German engineering with its versatile lineup, from adventure bikes like the R 1250 GS to luxurious touring models. The integration of advanced rider-assist features, premium build quality, and unmatched long-distance comfort makes BMW a standout in the global market.
Yamaha
Yamaha is a versatile Japanese brand known for producing a wide range of motorcycles, from beginner models to performance sportbikes.
Pros:
Yamaha’s lineup, including models like the YZF-R1, offers reliable, affordable options for all riders. Yamaha motorcycles are known for their longevity, easy maintenance, and good performance across various categories, such as cruisers, sportbikes, and off-road bikes. Yamaha’s broad dealer network and parts availability make their motorcycles accessible and convenient to own.
Cons:
Although Yamaha delivers reliable performance, the brand may lack some of the premium finishes and features that European manufacturers offer. Their cruiser models, for example, are often overshadowed by brands like Harley-Davidson, which have a more substantial legacy in that category. For riders seeking top-tier luxury or design, Yamaha may not be the first choice.
What Makes It Special?
Yamaha’s ability to cater to every rider is unmatched, with models spanning sportbikes, cruisers, and off-road machines. The brand’s innovations in engine tuning and electronics offer reliability and ease of maintenance, earning it a reputation as a trusted partner for new and seasoned riders alike.
Aprilia
Aprilia is an Italian motorcycle brand that produces high-performance sportbikes with a strong racing heritage.
Pros:
Aprilia is highly regarded for its lightweight and agile sportbikes, such as the RSV4. The brand combines Italian craftsmanship with advanced technology, making its motorcycles a top choice for riders looking for speed and precision. Aprilia’s racing background ensures its motorcycles have top-tier electronics and performance features.
Cons:
Aprilia’s bikes are priced at a premium compared to Japanese brands, and maintenance can be more expensive due to the brand’s specialized nature. Additionally, the limited dealership network can make parts and services more difficult to find, particularly in regions outside of Europe.
What Makes It Special?
Aprilia’s reputation is built on its racing pedigree. The RSV4 series epitomizes the brand’s commitment to lightweight frames, high-tech electronics, and thrilling performance. Every Aprilia motorcycle reflects a combination of Italian craftsmanship and cutting-edge design.
Harley-Davidson
Harley-Davidson is one of the most iconic American motorcycle brands, renowned for its cruisers and touring motorcycles.
Pros:
Harley-Davidson offers a range of heavyweight cruisers and touring bikes, like the Harley-Davidson Street Glide, known for their timeless style and comfort on long rides. The brand is celebrated for its powerful V-twin engines and highly customizable options. Harley-Davidson’s strong community and global network make it a top choice for riders looking to join a vibrant riding culture.
Cons:
Harley-Davidson bikes tend to be heavier and more expensive than many other brands, which may deter new riders. Focusing on cruisers and touring bikes may also limit their appeal to those looking for sportier or more versatile motorcycles. Additionally, maintenance costs can be higher than those for Japanese brands.
What Makes It Special?
Harley-Davidson is synonymous with the cruiser category, combining power, comfort, and an unmistakable aesthetic. Known for their throaty V-twin engines, Harley bikes offer an iconic American experience, backed by a vibrant riding community and a legacy spanning over a century.
Indian Motorcycles
Indian Motorcycles is a classic American brand that focuses on powerful cruisers and touring bikes.
Pros:
Indian Motorcycles, with models like the Indian Scout, offer a modern blend of retro styling and powerful performance. The brand is particularly favored for its smooth, comfortable rides and its classic American design. Indian’s recent resurgence has brought modern technology to their bikes, such as ride modes and touchscreen displays, without sacrificing the vintage appeal.
Cons:
Indian bikes are expensive, and like Harley-Davidson, they cater more to the cruiser and touring market, which might not suit every rider’s preferences. The dealership network is not as widespread as Harley-Davidson’s, which can make finding parts and services a challenge.
What Makes It Special?
Indian Motorcycles balance vintage appeal with modern features. With smooth engines, customizable options, and impressive ride quality, models like the Indian Chief and Scout deliver a blend of nostalgia and innovation that’s unique in the industry.
Triumph Motorcycles
Triumph is a British motorcycle brand known for producing retro-inspired roadsters, adventure bikes, and sportbikes.
Pros:
Triumph’s versatile lineup includes popular models like the Bonneville and the Tiger 900, offering a mix of performance, style, and comfort. Triumph motorcycles combine modern technology with classic British styling, making them attractive to riders who appreciate both aesthetics and functionality. The brand’s adventure bikes are highly regarded for their off-road capabilities and touring performance.
Cons:
Triumph motorcycles can be more expensive than their Japanese competitors, and parts may be harder to find in some regions, leading to higher maintenance costs. While their lineup is versatile, Triumph might not excel in any single category compared to more specialized brands like Ducati or Harley-Davidson.
What Makes It Special?
Triumph’s strength lies in its ability to combine retro charm with advanced engineering. From the Bonneville’s timeless design to the Tiger’s adventure-ready capabilities, Triumph motorcycles deliver British sophistication and versatility across diverse riding styles.
Royal Enfield
Royal Enfield is one of the oldest motorcycle brands, offering affordable and straightforward motorcycles with a retro flair.
Pros:
Known for its simplicity and affordability, Royal Enfield offers models like the Royal Enfield Classic 350, which appeal to riders who want a vintage look and straightforward mechanics. The brand’s motorcycles are easy to maintain, making them ideal for both new riders and those who prefer a less complicated machine. Royal Enfield has a strong presence in markets like India, where it is a household name for durable, everyday motorcycles.
Cons:
Royal Enfield bikes tend to have smaller engines and fewer advanced features compared to other brands. Their lower power and basic design might not appeal to riders looking for high-performance or modern technology. They are better suited for short-distance rides than for long-distance touring.
What Makes It Special?
Royal Enfield stays true to its roots with simple, rugged motorcycles like the Classic 350 and Himalayan. The brand’s affordability, classic designs, and focus on ease of maintenance make it an enduring favorite among riders seeking charm and practicality.
Benelli
Benelli is an Italian motorcycle brand known for offering affordable yet stylish motorcycles with a European design.
Pros:
Benelli motorcycles, like the Benelli TNT 600, are known for providing good performance at a relatively low price point. The brand’s bikes often feature attractive Italian designs and are lighter and more accessible than many of their European counterparts. Benelli’s affordable pricing makes it a great entry point for riders looking for European flair without the high costs.
Cons:
Benelli bikes may not have the same build quality or performance as more expensive European brands like Ducati or BMW. The brand’s service network is smaller, and parts can be more difficult to source, particularly outside of Europe. Benelli’s reputation for reliability is also not as strong as some of its competitors.
What Makes It Special?
Benelli offers a unique blend of Italian style and affordability. Its motorcycles are accessible yet stylish, making them a great option for riders who want European-inspired design and performance without the premium price tag.
Things to Consider When Choosing a Motorcycle Brand
When choosing a motorcycle brand, it’s essential to consider several factors that will affect your riding experience, style, and safety. Different brands specialize in various types of motorcycles, so understanding the major categories and what each brand offers can help you make the right choice.
Type of Motorcycle
One of the first things to consider is the type of motorcycle that suits your needs and riding preferences.
The main categories are:
- Touring Bikes: Ideal for long-distance rides, touring bikes offer comfort, storage, and endurance for extended trips. Brands like Harley-Davidson and BMW are known for producing top-tier touring bikes like the Harley-Davidson Road Glide and BMW K1600GT. These bikes often come with larger engines, comfortable seating, and advanced navigation systems, making them perfect for cross-country adventures.
- Sportbikes: Built for speed and agility, sportbikes focus on performance and often feature a more aggressive riding posture. Brands like Yamaha and Ducati dominate this segment, with models like the Yamaha YZF-R1 and Ducati Panigale V4 offering high horsepower and excellent handling on twisty roads. High-performance sports bikes are favored by riders who prioritize speed and precision.
- Cruisers: Known for their low seat height and relaxed riding position, cruisers are ideal for casual, everyday riding. Harley-Davidson and Indian Motorcycle excel in this category, providing classic designs that appeal to those who love a traditional, laid-back riding experience.
- Adventure and Dual-Sport: If you enjoy on- and off-road riding, brands like KTM and Honda offer dual-sport and adventure bikes, such as the KTM 1290 Super Adventure and Honda Africa Twin. These bikes are designed to handle a variety of terrains, from highways to dirt trails, making them a versatile choice.
Brand Reputation and Reliability
Consider the brand’s reputation and reliability in the industry. For instance, Honda is well-known for its durability and low maintenance, while Kawasaki often produces powerful, reliable sportbikes. BMW motorcycles are praised for their advanced technology and build quality but may incur higher maintenance costs.
Cost and Maintenance
Different brands come with varying price points and maintenance needs. Japanese brands like Honda and Suzuki are often more affordable and easier to maintain. In contrast, European brands like Ducati and Triumph can be more expensive due to their specialized components and service requirements.
Technology and Features
Modern motorcycles are equipped with various advanced features, such as ABS, traction control, and customizable riding modes. Brands like BMW and KTM lead the industry in integrating cutting-edge technology into their bikes, offering features such as electronic suspension adjustment and GPS systems.
By considering the type of motorcycle that fits your needs and the reputation, cost, and technology offered by different brands, you can make an informed decision that enhances your riding experience.
Stylish Motorcycle Brands
- Harley-Davidson is an American motorcycle manufacturer known for its classic and iconic motorcycles that are deeply rooted in American motorcycle culture.
- Indian Motorcycle is an American motorcycle manufacturer known for its vintage-style motorcycles and has a global presence.
- Triumph Motorcycles is a British motorcycle manufacturer known for its modern classic bikes and adventure bikes.
- Royal Enfield is an Indian motorcycle manufacturing brand known for its rugged and affordable motorcycles with a classic design.
- Benelli is an Italian motorcycle company known for its distinctive and avant-garde motorcycles.
Reliable and Durable Motorcycle Brands
- Honda Motorcycles is the motorcycle division of Honda Motor Company, a Japanese multinational corporation known for producing a wide range of vehicles and engines.
- Suzuki is a Japanese motorcycle manufacturer known for its quality machines in every major motorcycle category.
- KTM is an Austrian motorcycle manufacturer known for its high-performance off-road, racing, dual-sport, and street bikes.
- BMW Motorrad is a German motorcycle manufacturer known for its high-quality bikes with excellent performance and handling.
- Yamaha is a Japanese motorcycle manufacturer known for its reliable and affordable small-capacity motorcycles.
Top Motorcycle Brands FAQs
Should I buy a new or used motorcycle?
Deciding whether to buy a new or used motorcycle depends on your budget, experience level, and what you’re looking for in a bike. New motorcycles come with the latest technology, warranty coverage, and are free from wear and tear, making them a good option for riders who prioritize reliability and features. However, they tend to be more expensive and depreciate faster.
Used motorcycles are more budget-friendly and offer great value, especially for new riders who may want to test different styles without committing to a higher price tag. You can find reliable used bikes, but it’s important to carefully inspect the motorcycle or get a professional mechanic to check it for hidden issues.
Additionally, buying used may come with higher maintenance costs or the need for immediate repairs.
How can I get a motorcycle shipped to me?
To ship your motorcycle, request quotes from reliable motorcycle transporters, such as Sherpa Auto Transport, to get a better understanding of the cost to ship a motorcycle. Provide details such as the make, model, and location of your bike and its destination.
Be sure to choose a company with insurance coverage and a strong reputation for handling motorcycles with care. Properly preparing your motorcycle for shipment, including securing loose parts, will ensure it arrives in good condition.
At Sherpa Auto Transport, we specialize in motorcycle shipments by partnering with the best carriers in the industry. All motorcycles shipped with Sherpa are transported in an enclosed trailer to protect your bike from the elements. To get started, request a free quote or give our team a call at (877) 850-1231.
What's the best time of year to buy a motorcycle?
The best time to buy a motorcycle is typically during the off-season in the fall and winter months. From October to February, demand for motorcycles tends to be lower, and dealers are often more willing to negotiate to clear out inventory before new models arrive in the spring.
You can also find good deals on used motorcycles during this time, as sellers may be more motivated to sell before winter storage.
On the other hand, buying during spring and summer means more competition and potentially higher prices as the riding season peaks and demand surges. Waiting until the off-season can help you secure a better deal.
What Is the Most Scenic Ride in the US?
The United States is home to some of the most breathtaking motorcycle and road trip routes. One of the most scenic rides is the Pacific Coast Highway (Highway 1) in California, which stretches along the coast from San Francisco to Los Angeles, offering stunning ocean views, rugged cliffs, and picturesque seaside towns.
Other notable routes include the Blue Ridge Parkway in the Appalachian Mountains, the Beartooth Highway in Montana and Wyoming, and the Tail of the Dragon on the North Carolina-Tennessee border, famous for its thrilling curves.
Do I Have to Wear a Helmet When Riding a Motorcycle?
Helmet laws vary by state in the U.S. Some states, like California and New York, require all riders to wear helmets, while others, such as Iowa and Illinois, have no helmet requirements. Many states have partial helmet laws, requiring riders under a certain age (typically 18 or 21) to wear one.
Regardless of the law, wearing a DOT-approved helmet is strongly recommended, as it significantly reduces the risk of serious injury in the event of an accident. Apart from the safety benefits of wearing a helmet, brushing up on motorcycle hand signals can add an extra layer of safety to your riding experience.
What Motorcycles Are Best to Buy Used?
When buying a used motorcycle, reliability and maintenance history are key factors. Some of the best models to buy used include:
- Honda CB500X & CB650R – Known for their reliability, ease of maintenance, and smooth ride.
- Yamaha FZ-07 / MT-07 – A great option for beginner and intermediate riders due to its lightweight frame and strong performance.
- Kawasaki Ninja 650 – A popular choice for sportbike enthusiasts looking for a dependable and affordable used option.
- Harley-Davidson Sportster 883 – A durable cruiser that holds its value well and offers a classic riding experience.
- Suzuki SV650 – An excellent all-around bike that balances performance, comfort, and affordability.
Always inspect a used motorcycle thoroughly, check its service history, and take it for a test ride before purchasing.